This year, the UK’s biggest annual food waste reduction campaign will run from 17 –23 March 2025; and our mission is simple - we want to get more and more people across the UK talking about why buying loose fruit and vegetables is better.  

Why? Because we know that having the opportunity to buy loose fruit and vegetables means people can buy only what they need, and less food ends up in the bin.

The success of Food Waste Action Week is largely down to the amazing support we receive from our committed partners – retailers, manufacturers, governments, local authorities, NGOs and community organisations – all working together with us, with the aim of reducing household food waste.

Over the last two years our Food Waste Action Week sponsors have included:

This year we’d love to see even more partners getting involved – pledge your support today.

Food Waste Action Week 2024 will be encouraging citizens to ‘Choose What You’ll Use’, highlighting the benefits of buying loose fruit and vegetables and inspiring people to do this wherever they can. Buying loose reduces food waste - WRAP research has shown that if all apples, bananas and potatoes were sold loose, we could save 60,000 tonnes of food waste by enabling people to buy closer to their needs.

Love Food Hate Waste is brought to you by the international climate action NGO, WRAP. WRAP also delivers information, support and resources to help us all recycle more things, more often through the website Recycle Now and Recycle Week, in September.