This year, the UK’s biggest annual food waste reduction campaign will run from 17th-23rd March.

To get more and more people across the UK talking about why buying loose fruit and vegetables is better.​

1. Fresh fruit and vegetables make up the largest proportion of UK household food waste​
2. Most fruit and veg is packed using single-use plastic, its ability to escape into the environment on a global level is evident​
3. If fruit and veg was sold loose, shoppers could buy just the amount that they need, meaning less food waste (and of course, less plastic waste).​

Food Waste Action Week 2024 will be encouraging citizens to ‘Choose What You’ll Use’, highlighting the benefits of buying loose fruit and vegetables and inspiring people to do this wherever they can. Buying loose reduces food waste - WRAP research has shown that if all apples, bananas and potatoes were sold loose, we could save 60,000 tonnes of food waste by enabling people to buy closer to their needs.

Love Food Hate Waste is brought to you by the international climate action NGO, WRAP. WRAP also delivers information, support and resources to help us all recycle more things, more often through the website Recycle Now and Recycle Week, in September.